I was more impressed than I expected to be by this book. The author did a great job of breaking down how to start a business with advice that's practical even for adults (even though the book may seem too juvenile for anyone older than a young teen, the suggestions and formulas contained within cover the foundation for what anyone wanting to start a small business needs to know).I loved the way Sverre Steensen presented the information, from start up expenses and operating costs to dealing with competition and promoting a small business (in this case, waffle stand), in a very positive and engaging story. June, the main character, is a determined 13-year-old. Her father is especially supportive father, and her gruff uncle, someone who'd successfully started his own business, turned out to be a a great mentor. Eventually, even her mother and her brother supported her efforts. I liked, too, that Steenson threw in some of the downsides of running a business so that expectations can be more realistic.While I think 'The Waffle Maker: Follow the amazing adventures of June as she launches a waffle business' may be a little advanced for the recommended reader age starting at 7, I think it's a perfect kind of inspirational book for would-be entrepreneurs ranging in ages from about ten to 14 (story-wise, that is ... with, as aforementioned, advice appropriate for older people as well). It was formatted and illustrated nicely. Great job!