I wear this all day from 9am to like 9pm and it holds. I found that it does not adhere very well with makeup so I do make sure the surface is clean before I apply my primer and foundation. It holds all day - 9am to 9pm and does not show like stickers do. I recommend checking the eye lid line placement with the stick it comes with first, and then applying the glue where you want it. Wait until the glue turns clear and then create the line. I love this and will be buying more.