Awesome little printer! Perfect for making labels for my small family restaurant. There are other machines here on Amazon but those can be $100+. I'd suggest giving this a try if you need something simple! And I use the word "simple" very lightly because there are a lot of ways to customize the labels built into the app ? It's just not a heavy duty label maker.TIP: If you're experiencing misalignment, make sure that the plate is pushed in so that the roll is tightly positioned and have the printer set to "continuous" and the app set to "die-cut". This allows the printer to automatically reposition the labels each time you print. The 4-star rating is because the app asks for you to turn on location setting. I'm using this for my restaurant and not printing any sensitive information so that doesn't bother me much.Fun mini sticker printer. Great for fast and quick address label. I have the other printer from Phomemo to print 3x4 labels and this is far more easy and faster to use.I purchased it along with the 50mm x 80mm (biggest size) label and it works great. You have to down load the app “Master Print” and link it to the wifi. The printer does come with a smaller sticker label. However, it’s small. If you’re planning to use it for address label, I would advise purchase an additional for $8 for 200 labels.Lastly, I had to change the print to 90 degrees for a horizontal print vs vertical. The font is at 35, perfect for what I’m looking for.Great buy, easy setup; this is just what I was looking for.this item is plain simple. I did not want to buy a big label maker that i need to plug into the PC for printing address. with the app you can print any label you want pretty quickly. simple yet convenient. can't go wrong with this. only draw back is the labels themselves can get pricey especially during the holiday when you send out xmas cards. but the time you save is well worth it. as i used this more I will update this review but so far good buy.the good: uses carbon printing so no ink, sets up easily, easy to use and small and lightweight for portabilitythe bad and ugly: this machine seriously needs recalibrated.. prints label's half on half off. cant print more than one at a time without it going off course. skips whole 10 sticker sections in trying to re-center itself, wasted at least half my roll of label's trying to get them to stay on course. pretty bad product for mass production. i would return but i already started using the label's on my items I sell and I don't want to take all new pictures :(Works fine but it didn't come with a roll of labels like I thought it would. It only came with a few to play withLove this product!!