I buy it for my granddaughter who has celiac.Great flavor. Even my 9 year old granddaughter who only has a diet of 5 items, loved the pancakes. She ate 4!I have ordered many boxes for the last 3 years.....great taste,texture gluten free and fairly low sugar....competitive price....BUT occasionally I get a box that is sour...just doesn't mix....wont eat them..... Since they are not returnable mp way to give that feedback.....except here.....likely will still buy the brand but maybe I will try some others.....The price was outrageous - but I ordered anyway because my husband loves these pancakes. The flavor is excellent. BUT - during Covid 19 - it was quite unsettling to see the package arrive wide open!! I requested a credit - no record of it yet.Way to expensive. Can purchase Pamela's g.f. for much less with same satisfaction.Delicious, as always - my favorite waffle mix ❗️This here is some tasty stuff! I've tired many brands of gluten free pancake/waffle mix and I feel that this is the best by far. I've been using it for years and have no reason to change.I love this pancake/waffle mix. It has an almost cake like flavor. I've tried a lot of gluten free pancake mixes and none of them taste as yummy as this one. My local store stopped carrying it and I'm so glad Amazon has it!